Website navigation plays a crucial role in the overall user experience and can impact conversion rates and sales.

Here are a few factors to consider when evaluating your website's navigation…

Conversion might be thee most important metric to an e-tailer. Without a strong conversion rate you can't drive up ATV, as you're not getting enough users to checkout and no amount of traffic driving will help.

Average Traction Value (ATV) or Average Order Value (AOV) is sometimes overlooked when looking to grow e-commerce revenue. Increasing your ATV onsite can add incremental revenue to a business without having to pay to acquire additional traffic as you are increasing the spend of your current users.

So you have a website and it’s live but only a small percentage of customers are choosing to buy online, how do you take it to the next level? What channels should you focus your budget on?