Optimising Your Conversion Rate

Conversion might be thee most important metric to an e-tailer. Without a strong conversion rate you can't drive up ATV, as you're not getting enough users to checkout and no amount of traffic driving will help.

Conversion has taken a hit this year, with the IMRG recently reporting premium brands have seen avg. conversion drop from 3.5% to 2.5% (May 2023).

5 Top Category Page updates you can make now:

1. More prominent and visible CTAs (including 'Add to Bag') above the fold.

2. Improve product description to ensure all include the feature, advantage and benefits to the user.

3. Testing and allocating time to ensure our site speed, load time and core web vitals are all where they need to be .

4. Clearly highlighting our Free shipping thresholds

5. Including relevant up sells and cross sells across all of our products to encourage add to bag and increased ATV per order.